The Tussle Digital blog helps you stay ahead in the digital world with tips, trends and strategies. Explore actionable insights on SEO, web development, social media marketing and paid advertising.
Latest articles
- Strategy and BrandWhat marketing trends should businesses act on in 2026?AI, conversational search and personalisation are changing marketing in 2026. Here are five areas to review in your strategy.
- Performance MarketingHow to maximise ROAS for your businessHow to calculate ROAS and four ways to lift it without simply spending more.
- AI and DataHow AI is changing the AdTech industryAI is changing how digital ads are bought, personalised and protected. See the main uses, from real-time bidding to fraud detection.
- Web and eCommerceHow much does a good website cost in Australia?Approximate website costs in Australia by type, what you need to build one and the factors that change the price.
- Social MediaHow to build a social media marketing strategy in 9 stepsA nine-step guide to planning, publishing and measuring social media content, with examples from four well-known brands.
- Social MediaUser-generated content: your brand's best friendUser-generated content is created by your customers, not your brand. See the main types, the benefits and five ways to encourage it.
- Social MediaHow do social media algorithms work, and how do you get them working for you?How social media algorithms rank content, the signals they use and seven practical tips for brands.
- Strategy and BrandNostalgia marketing: tips for brands to stand outWhat nostalgia marketing is, why it works, three brand examples and four tips to use it in your own strategy.
- Social MediaWhat qualities make good social media marketing?Twelve qualities that separate effective social media marketing from posting for the sake of it.
- Strategy and Brand7 digital marketing challenges faced by startupsStartups often market with tight budgets and small teams. Here are seven common challenges and practical ways to handle each.
- Strategy and BrandMarketing agency or in-house team: which is right for your business?A side-by-side comparison of in-house and agency marketing on cost, expertise, efficiency, flexibility and scalability.
- Strategy and BrandRestaurant marketing strategies that workNine restaurant marketing strategies, with social media and Google Ads results from a client of Marketing Platter, powered by Tussle Digital.
- AI and DataHow to use AI in digital marketingSeven ways marketers use AI, examples from Netflix and Spotify and the tools worth knowing.
- SEOHow to do keyword research for SEOKeyword research finds the phrases your customers type into search engines. Follow six steps and compare the metrics that matter.
- Content and EmailHow do you write an effective email marketing campaign?What makes a marketing email work, from segmentation and subject lines to calls to action, mobile design and tools.
- SEOSEO 101: a guide to search engine optimisationA plain guide to SEO: the three pillars, how search engines crawl, index and rank, and how SEO differs from SEM and PPC.
- Social Media7 video marketing strategies to hook your audienceThe traits of a strong video campaign, what Nike's Dream Crazy shows and seven strategies you can use.
- Content and EmailBoost your brand's online presence with copywritingCopywriting persuades readers to act. See how it differs from content writing and seven ways it supports SEO, sales and brand image.
- Web and eCommerce5 effective ways to design a strong landing pageWhat a landing page is, why it converts, and five ways to design one that drives leads and sales.
- AI and DataBenefits of data analytics in digital marketingThree analytics models and six benefits that help marketers measure campaigns and spend budget where it earns a return.
- AI and DataAI and automation in digital marketing: streamline your campaignsWhat AI automation tools are and where they can streamline segmentation, email, support, ads and social media.
- Performance MarketingFacebook retargeting: how to turn browsers into buyersHow Facebook retargeting brings warm visitors back, the two audience types and the practices that make campaigns work.
- Content and EmailContent marketing: key pointers to drive growthContent marketing covers every type of content that attracts and retains customers. See how it helps small businesses and how to score what you publish.
- Content and EmailThe power of storytelling in marketingBrand storytelling builds trust and connection. Here are five ways to put a story at the centre of your marketing.
- Strategy and BrandHow to build a strong online reputationSeven practical ways to monitor, protect and improve your business's reputation online.
- SEOWhy local SEO matters for small businessesLocal SEO makes your business visible in searches tied to a place. Learn who needs it, five steps to improve it and the benefits for small businesses.
- Strategy and BrandWays to increase business revenueNine practical ways to grow revenue, why diversifying income helps, and five steps to improve the processes behind your growth.
- Strategy and BrandWhy does brand matter for a small or medium business?Brand signals quality, experience, price and value before a customer spends a dollar. Here is why small and medium businesses should decide how they want to be perceived.
- Strategy and BrandWhy digital marketing matters for your businessA shopfront or a ute is not enough. Here are the basics a business needs to be found on Google, and what wins the click over competitors.
What does the Tussle Digital blog cover?
Posts cover topics such as brand, social media, content and UGC (user-generated content), email marketing, SEO and keyword research, local SEO, paid advertising and ROAS (return on ad spend), AI in digital marketing, eCommerce and websites.
Where can I find more?
- Guides are on the resources page.
- Our service pages explain what we do: services.
- Evidence of our work is on the case studies and results pages.
Questions we get asked
What topics does the Tussle Digital blog cover?
The blog covers SEO, web development, social media marketing and paid advertising, with tips, trends and strategies for business owners and marketers. Individual posts range from brand and content marketing to email marketing, local SEO, ROAS, AI in digital marketing and eCommerce.
Where can I find Tussle Digital guides?
Guides sit on the Tussle Digital resources page. They cover performance marketing, PPC, social media marketing, CRM automation, web development and Shopify SEO, and each is built around repeatable frameworks and measurable outcomes. Articles with tips, trends and strategies are on this blog.
Who writes the Tussle Digital blog?
The blog is published by the Tussle Digital team, a group of strategists, designers, engineers and media experts with offices in Sydney and Gurugram. Posts offer tips, trends and strategies on SEO, web development, social media marketing and paid advertising, aimed at helping your business grow online.
