The cost depends on the type of site you need. The figures below are general market estimates written in 2025, not Tussle Digital quotes, and are approximate: about $5,000 for a basic static business website, about $10,000 for a business strategy website, about $25,000 for an eCommerce website and $30,000 or more for a custom enterprise website.
How much does a website cost in Australia?
| Website type | Approximate cost | Best for |
|---|---|---|
| Basic static business website | About $5,000 | Sharing information about your business without aiming to drive many sales |
| Business strategy website | About $10,000 | Small businesses selling through digital marketing that need a site designed to convert visitors |
| eCommerce website | About $25,000 | Selling products online with payment gateway, product database and shopping cart |
| Custom enterprise website | $30,000+ | Larger companies needing backend integrations, custom plugins and tools such as client portals |
Even when you know what you want, costs can vary a lot.
What do you need to build a website?
Every website starts with a domain name and web hosting. You also need a way to manage the content.
Domain name
Your domain name is your website's online address and part of your business identity. It can also be used as a professional email address. Keep it easy to remember and SEO-friendly. Hyphens are the only special character allowed, and you should use them sparingly.
Content management system (CMS)
A content management system (CMS) lets you manage a site without coding. Options include WordPress and website builders such as Wix and Squarespace. WordPress is the most widely used CMS but can be trickier if you are not prepared to get into the detail. Easy builders are quicker and need no technical knowledge.
Web hosting
A website is made of files, and those files need a server to live on. Web hosting means paying a company to keep your site on its servers. Reliable hosting keeps your website accessible online.
What types of website are there?
Brochure website
A brochure website is a digital version of a brochure. It tells people what your business does and what you offer. It suits small businesses that want to generate leads online, such as consultants, freelancers, tradespeople or B2B providers. It also suits those who will not sell online and have a tight budget.
To rank well, optimise your pages and keep posting new content. Outline the content you need before choosing a site type.
eCommerce website
An eCommerce website sells products and services online. If you also run a physical store, include store hours, locations and directions. To set one up you will need:
- A digital catalogue
- Payment gateways
- An integrated shipping tool
- FAQs, contact information and a returns policy
- A blog for fresh content
- An SSL certificate
The cost varies with what and how much you plan to sell.
Custom website
For a more customised fit, hire a web designer. A good designer can create almost anything, and charges by the complexity of the site. Nike, Tesla, Airbnb and Spotify are examples of customised websites.
What affects the cost of a website?
- Page count. More pages mean more content to create and more work for developers and project managers, who must organise and link content for SEO.
- Custom or template design. Free templates from providers such as Wix are limited in customisation, so your site can look like many others. A professional designer costs more but typically designs for conversion.
- Content creation. Writing your own content cuts costs. Professional writers know how to write persuasively and may cost from $300 to $500 a page.
- Types of media. Stock images can cost as little as $200 for 20 images. An original photographer or videographer costs from $100 up to $2,000.
- SEO. You need to optimise content with the right keywords, structure the site and link pages so search engines can navigate it, and build authority through backlinks. SEO managers may cost from $500 to $2,000 a month.
- Additional functionality. Shopping carts or client portals need a platform that offers them or a developer to build them, which adds to the cost.
Is a website an expense or an investment?
A good website is not built overnight, and it can be pricey. Treat it as an investment. You end up with a site that can grow with your business. You may also save on maintenance later, and your customers get a better experience.
Planning a new site? See our web development and eCommerce services, or ask about pricing.
Questions we get asked
How much does a basic business website cost in Australia?
According to this guide, a basic static business website costs about $5,000. It suits a small business that wants to share information about what it does, without aiming to increase sales much. A business strategy website designed to convert visitors costs about $10,000. These are approximate figures from 2025.
How much does an eCommerce website cost?
This guide puts an eCommerce website at about $25,000. The price reflects extras such as payment gateway integration, a product database and a shopping cart. Cost varies with what and how much you plan to sell. Larger custom enterprise websites start at $30,000 or more.
What affects the price of a website?
The main factors are page count, custom versus template design, content creation, types of media, SEO and additional functionality such as shopping carts or client portals. More pages and more custom features mean more design, development and content work, which raises the cost.
What do I need before building a website?
Every website needs a domain name and web hosting. You also need a way to manage content, such as a content management system like WordPress or a website builder like Wix or Squarespace. An eCommerce site also needs a catalogue, payment gateways, shipping tools and an SSL certificate.
