What is content marketing?
Content marketing is a digital strategy, like most inbound marketing. It is the creation and distribution of valuable, relevant content. A well-executed approach builds brand awareness and customer engagement, and helps your firm stand out.
What are the benefits of content marketing?
- Increase online visibility. Educational content helps you attract more customers and visitors through your website and social accounts.
- Generate more leads. Content that guides traffic builds trust, helps buyers feel confident purchasing from you and develops relationships with likely customers.
- Boost loyalty. Customers who trust your brand make more repeat purchases. Informative content helps them see you as a leader.
- Improve authority. Content builds trust and can position your brand as the definitive voice on a topic.
What content do we create?
- Blog posts
- Emails and newsletters
- Copywriting
- Case studies
- Social media posts
- Podcasts
- Ebooks
- Videos
- Paid ads
We also offer creative support across content and design, with a focus on customer experience.
What makes a content marketing strategy work?
- Understand your audience. Know their needs, preferences and pain points so content is relevant.
- Optimise for search engines. Use keyword research and on-page SEO to improve visibility and organic reach.
- Create a content calendar. Plan and schedule content to stay consistent and aligned with business goals.
- Diversify your channels. Share across blogs, social media, email and other platforms.
- Track and measure performance. Use analytics to measure success and refine the strategy.
- Tell stories that add value. Craft stories that give real value and build trust.
How does Tussle Digital approach content marketing?
Content marketing should be effortless and sustainable. Our process has six steps.
- Understand your audience's pain points. We research your niche and build what we learn into the content strategy.
- Specify the right formats. The right format depends on the phase of the sales cycle. Quality matters, so we recommend a professional proofreader review everything before it goes out.
- Decide how we distribute the content. Start with where your audience is likely to be, such as your site, email or print for an event, and choose formats that make sense there.
- Set a sustainable schedule. Once we know your readers and the best formats for each stage, we plan a short-term schedule that fits your budget and resources.
- Follow best practices. Content should be clear, free of jargon and include thorough how-to advice. Short, relevant, actionable pieces work best.
- Measure, optimise, pivot. We go beyond publishing. We review performance, optimise and confirm that content actions deliver.
Content works harder alongside social media marketing and performance marketing. See our resources and blog, and the MPC Markets case study.
Questions we get asked
What is content marketing?
Content marketing is the creation and distribution of valuable, relevant content to attract and engage a defined audience. It is a form of inbound marketing. Tussle Digital plans, produces and distributes content that builds awareness, generates leads, boosts loyalty and improves your authority. We also give creative support across content and design.
What content formats does Tussle Digital produce?
We produce blog posts, emails, newsletters, copywriting, case studies, social media posts, podcasts, ebooks, videos and paid ads. The right format depends on your audience and the stage of the sales cycle, so we pick formats to suit each stage.
How does Tussle Digital plan a content strategy?
We start by researching your audience's needs, preferences and pain points. Then we choose formats, decide how the content is distributed, set a realistic schedule for your budget and resources, and follow clear, jargon-free writing practices. We then measure performance, optimise and pivot as needed. We plan around the sales cycle stage each piece serves.
How do you measure content marketing results?
We monitor analytics to see how content performs, then refine the strategy using that data. Measurement is part of our process: we look at performance, optimise, and confirm that content actions deliver results rather than stopping at publishing. We also recommend a professional proofreader review content before it is published.
