Results matter when they are measurable, repeatable and tied directly to business outcomes. This page highlights selected engagements where we turned spend, systems and strategy into tangible growth.
Across B2B, eCommerce and professional services, our work focuses on improving efficiency, increasing conversion and driving pipeline or revenue impact, not vanity metrics. Every outcome below is backed by disciplined execution, transparent reporting and continuous optimisation.
What results has Tussle Digital delivered?
The three engagements below are shown as sector summaries. Client names and time periods are not listed on this page.
| Sector | Headline outcome |
|---|---|
| B2B SaaS | 175% increase in total conversions; 18% reduction in cost per conversion |
| eCommerce | 32% increase in revenue quarter-on-quarter |
| Professional services | 3.1x increase in qualified lead volume |
B2B SaaS: pipeline-driven growth through performance rebuild and revenue alignment
A B2B SaaS business faced rising acquisition costs and inconsistent lead quality. We rebuilt its paid media accounts, creative systems and funnel tracking to align optimisation with downstream pipeline outcomes.
Rather than optimising purely for top-of-funnel conversions, we connected CRM and revenue data to bidding strategies. Media investment then prioritised leads that converted into real sales opportunities.
Key outcomes:
- 175% increase in total conversions
- 18% reduction in cost per conversion
- Scalable creative testing framework implemented
- Pipeline-linked bidding and optimisation strategy
Business impact: improved lead quality, higher sales confidence and a more predictable, revenue-aligned pipeline.
eCommerce: revenue growth through CRO, product architecture and lifecycle alignment
This eCommerce brand had strong traffic volumes but underperformed on conversion and repeat purchase. We improved on-site performance and aligned paid media and lifecycle channels to support sustainable revenue growth.
Our work combined structured CRO (conversion rate optimisation) experimentation, refined SKU architecture and smarter campaign formats to maximise both acquisition efficiency and lifetime value.
Key outcomes:
- 32% increase in revenue quarter-on-quarter
- Improved SKU structure and product taxonomy
- Performance Max campaigns optimised for margin and volume
- Lifecycle email flows aligned with paid media activity
Business impact: higher revenue efficiency, stronger customer retention and a scalable foundation for long-term eCommerce growth.
Professional services: qualified demand growth through CRM routing and nurture automation
For this professional services firm, lead volume was inconsistent and sales teams spent significant time on manual follow-ups. We restructured CRM processes to improve speed, relevance and qualification.
By implementing intelligent routing, scoring and always-on nurture journeys, we made sure leads were handled efficiently and followed up at the right time.
Key outcomes:
- 3.1x increase in qualified lead volume
- Automated lead routing and scoring rules
- Always-on nurture and follow-up workflows
- Faster response times across sales teams
Business impact: more sales-ready leads, reduced operational overhead and stronger conversion through the funnel.
How does Tussle Digital measure success?
Clear measurement is critical to consistent results. We align metrics to each stage of the funnel, so performance is evaluated in context, not in isolation.
- Input metrics. These indicate scale and reach at the top of the funnel.
- Efficiency metrics. These ensure growth remains sustainable and cost-effective.
- Effectiveness metrics. These measure how well traffic and leads convert.
- Business outcomes. Ultimately, success is measured against commercial impact.
How does Tussle Digital report and optimise?
Reporting is agreed upfront for transparency and accountability. Dashboards are designed around decision-making, not just data visibility.
- Agreed KPIs and dashboards from day one
- Standardised data sources and definitions
- Weekly performance reviews and insights
- Continuous testing and optimisation cycles
This structure lets us move quickly, iterate with confidence and keep improving results over time.
Ready to explore the details?
To review detailed accounts, browse our case studies. To discuss how this approach could apply to your business, request a strategy call. You can also read client testimonials.
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Questions we get asked
What results has Tussle Digital achieved for clients?
Selected engagements include a B2B SaaS business with a 175% increase in total conversions and an 18% reduction in cost per conversion, an eCommerce brand with a 32% increase in revenue quarter-on-quarter, and a professional services firm with a 3.1x increase in qualified lead volume.
How did Tussle Digital improve results for the B2B SaaS client?
We rebuilt paid media accounts, creative systems and funnel tracking, and connected CRM and revenue data to bidding strategies. Spend then prioritised leads that became real sales opportunities. Outcomes were a 175% increase in total conversions and an 18% reduction in cost per conversion.
How does Tussle Digital measure marketing success?
We align metrics to each funnel stage: input metrics for scale and reach, efficiency metrics for sustainable cost, effectiveness metrics for conversion, and business outcomes for commercial impact. KPIs and dashboards are agreed from day one, with weekly performance reviews.
Where can I see detailed Tussle Digital case studies?
Detailed accounts are on the case studies page, which lists projects for Interclean, Pacific Boating, CHG-MERIDIAN, BVO PRO and MPC Markets. This results page gives sector-level summaries for B2B SaaS, eCommerce and professional services, with key outcomes and the business impact of each engagement.
