Tussle Digital's resources are practitioner guides built around repeatable frameworks, measurable outcomes and real-world execution, so you can move faster from learning to impact.
Whether you are refining strategy, planning experiments or improving performance across channels, this hub helps you make better decisions backed by data.
Latest from the blog
- Strategy and BrandWhat marketing trends should businesses act on in 2026?AI, conversational search and personalisation are changing marketing in 2026. Here are five areas to review in your strategy.
- Performance MarketingHow to maximise ROAS for your businessHow to calculate ROAS and four ways to lift it without simply spending more.
- AI and DataHow AI is changing the AdTech industryAI is changing how digital ads are bought, personalised and protected. See the main uses, from real-time bidding to fraud detection.
- Web and eCommerceHow much does a good website cost in Australia?Approximate website costs in Australia by type, what you need to build one and the factors that change the price.
- Social MediaHow to build a social media marketing strategy in 9 stepsA nine-step guide to planning, publishing and measuring social media content, with examples from four well-known brands.
- Social MediaUser-generated content: your brand's best friendUser-generated content is created by your customers, not your brand. See the main types, the benefits and five ways to encourage it.
Which guides does Tussle Digital offer?
Our guides are in-depth, execution-ready playbooks. Each is built around proven frameworks, process design and decision logic. They are written for marketers, operators and leaders who need clarity on what to do next, why it matters and how to measure success.
Performance Marketing Guide
A guide to designing performance marketing systems that connect budget to business outcomes. It covers channel mix planning, test-and-learn roadmaps, creative experimentation frameworks and revenue-aligned measurement models. You learn how to shorten time-to-signal, prioritise high-impact experiments and connect marketing activity to CAC (customer acquisition cost), payback period and pipeline contribution, rather than vanity KPIs.
PPC Guide
A handbook for building, fixing and scaling profitable PPC (pay-per-click) accounts across Google Ads and Microsoft Ads. It covers account architecture, keyword and query mapping, Shopping and Performance Max strategies, conversion tracking, bidding logic and ongoing optimisation workflows. It is written for teams managing real budgets.
Social Media Marketing Guide
A guide to performance-driven paid social across Meta, LinkedIn, TikTok and YouTube. Learn how to build a creative testing system, structure prospecting, consideration and retargeting campaigns, and measure impact beyond clicks and impressions. It focuses on incrementality, creative learning and full-funnel contribution.
CRM Automation Guide
A guide to turning HubSpot and Microsoft Dynamics 365 into revenue-generating systems rather than data warehouses. It covers lifecycle mapping, lead scoring and routing, SLA governance between sales and marketing, and RevOps-grade reporting. It is designed for B2B and complex sales environments.
Web Development Guide
A strategic guide to building websites that support growth, not just visual appeal. Topics include SEO-first information architecture, Core Web Vitals optimisation, UX and UI patterns, accessibility considerations and conversion-focused development practices.
Shopify SEO Guide
A guide to structuring, optimising and scaling Shopify and Shopify Plus stores. It covers collection and taxonomy architecture, internal linking, international SEO, performance optimisation and CRO alignment for eCommerce.
Which resources should I start with?
These are designed for quick wins and foundational understanding.
- Performance Marketing Guide. Connect budget to business outcomes with channel mix planning, test-and-learn roadmaps and revenue-aligned measurement.
- PPC Guide. Build, fix and scale Google Ads and Microsoft Ads accounts, from account architecture to bidding logic.
- CRM Automation Guide. Turn HubSpot and Microsoft Dynamics 365 into revenue-generating systems with lifecycle mapping, lead scoring and routing.
- Shopify SEO Guide. Structure collections, content and internal links for Shopify and Shopify Plus stores.
What results inform these resources?
The principles in our resources are informed by live engagement results.
| Sector | Result |
|---|---|
| B2B SaaS | 175% increase in conversions and 18% reduction in cost per conversion through structured experimentation |
| eCommerce | 32% QoQ revenue growth via CRO, Performance Max and lifecycle automation |
| Professional Services | 3.1x growth in qualified leads at a stable CPL using CRM-driven routing |
See the detail on our results page.
Get new resources as they are released
We publish new guides and articles based on current client work. Read the latest on the blog, or contact us to hear about new releases.
Gallery
Questions we get asked
What resources does Tussle Digital offer?
Tussle Digital offers practitioner guides on performance marketing, PPC, social media marketing, CRM automation, web development and Shopify SEO. Each is built around repeatable frameworks and measurable outcomes. We also publish articles on the blog, covering SEO, social media, paid advertising and web development.
What does the Tussle Digital PPC Guide cover?
The PPC Guide is a handbook for building, fixing and scaling profitable accounts across Google Ads and Microsoft Ads. It covers account architecture, keyword and query mapping, Shopping and Performance Max strategies, conversion tracking, bidding logic and ongoing optimisation workflows for teams managing real budgets.
What does the Tussle Digital CRM Automation Guide cover?
The CRM Automation Guide shows how to turn HubSpot and Microsoft Dynamics 365 into revenue-generating systems rather than data warehouses. It covers lifecycle mapping, lead scoring and routing, SLA governance between sales and marketing, and RevOps-grade reporting. It is designed for B2B and complex sales environments.
What does the Tussle Digital Shopify SEO Guide cover?
The Shopify SEO Guide explains how to structure, optimise and scale Shopify and Shopify Plus stores. It covers collection and taxonomy architecture, internal linking, international SEO, performance optimisation and CRO alignment for eCommerce, so product and collection pages support growth as the store scales.
