No. A shopfront, an office or a ute visiting customers is not enough on its own. When people need something, they search Google. If you have no website and no listing, they cannot find you.
If no one can find you on Google, you do not exist for those customers. The basics need to be set up properly by a professional.
What are the digital marketing basics every business needs?
Tussle Digital can set up the first two of these basics for you, and the third is about being easy to reach:
- Website. Professionally designed, optimised for Google and constantly maintained. We take care of everything, so it is a set-and-forget process for you.
- Google Business Profile. This is the listing you see at the very top when you search for any business on Google.
- A way to be contacted. Show a phone number and contact details on your website and listing, so customers can reach you once they find you.
These basics make your business discoverable and contactable. See how we build sites on our web development page.
Is a website and a listing all you need?
No. The basics get your name on the board. To make sure people find you and click on you, not your competitors, you need to be actively marketed.
Tussle Digital can help with:
- Search engine optimisation (SEO). Designing the website around making you more findable. Read the SEO 101 guide.
- Search engine marketing. Paying Google to put your business at or near the top of results, depending on your budget. See PPC.
- Social media marketing. Facebook, LinkedIn, TikTok, X (formerly Twitter) and Instagram are popular tools we can use to get your name out there. See social media marketing.
Get in touch to find out how we can help you generate more leads and get your business digitally ready.
Questions we get asked
Is a shopfront or a work van enough to get customers?
No. Customers search Google when they need something. If your business has no website and no listing, they cannot find you, and for those customers you do not exist. A shopfront or a ute visiting customers needs a website, a Google Business Profile and clear contact details behind it to be discoverable and contactable.
What is a Google Business Profile?
A Google Business Profile is the listing you see at the very top when you search for any business on Google. Tussle Digital can set it up as one of the digital basics, alongside a professionally designed website that is optimised for Google and maintained, and clear contact details so customers can reach you.
What is the difference between SEO and search engine marketing?
SEO means designing your website around making you more findable in search results. Search engine marketing means paying Google to put your business at the top, or near the top, of results, depending on your budget. Tussle Digital can help with both, alongside social media marketing.
