Tussle Digital transformed CHG-MERIDIAN's fragmented enterprise website into a scalable, multi-country digital platform. The project covered design, user experience, CMS architecture, speed, mobile-first development and technical SEO foundations.
About CHG-MERIDIAN
CHG-MERIDIAN is a global technology2use company. It specialises in technology lifecycle management, leasing and financing solutions for IT hardware, industrial technology and healthcare equipment. It operates in more than 30 countries and has more than 45 years of industry experience.
Its website communicates complex technology usage models, supports multiple industries and countries with localised content, builds trust with enterprise, public sector and healthcare audiences, and acts as a central platform for global brand governance and local execution.
Challenge
The existing digital experience did not reflect the maturity or scale of the organisation.
- Fragmented global experience: regions used inconsistent layouts, structures and content presentation, which weakened brand cohesion.
- Outdated enterprise design: the interface did not match the modern, enterprise-grade positioning expected of a global technology company.
- Complex content and navigation: deep hierarchies and unclear information architecture made services, industries and value propositions hard to understand.
- Limited global scalability: local teams had limited autonomy to manage content while keeping global consistency.
- Performance and mobile limitations: inconsistent load times and sub-optimal mobile experiences hurt usability and engagement.
- Weak SEO foundation: a lack of structured technical SEO reduced discoverability, especially across international markets.
Approach
What were the objectives?
- Create a modern, enterprise-grade digital experience
- Establish a consistent global brand identity
- Enable scalable, multi-country content management
- Improve performance, speed and mobile usability
- Build SEO-ready foundations for long-term growth
- Support CHG-MERIDIAN's technology2use positioning digitally
What strategy did Tussle Digital use?
Tussle Digital developed a scalable, performance-led website strategy built on four pillars: clarity in communicating complex lifecycle solutions, enterprise credibility through design and UX, performance, SEO and mobile optimisation, and a secure, scalable architecture for future expansion.
What did the team deliver?
- Enterprise design system and UX: a modern visual language, a component-based design system for consistency across countries and a clear content hierarchy. It balanced global brand standards with local flexibility.
- Speed and performance: optimised page structures and templates, improved media loading and content delivery, streamlined CMS rendering and stable performance across regions.
- User journeys and conversion paths: redesigned navigation and information architecture, intent-based journeys and clearly placed calls to action for enquiries, demos and resources.
- Mobile-first development: layouts designed for mobile use first, consistent responsiveness across devices and cross-device quality assurance.
- SEO-ready technical foundations: clean URL and page structures, correct heading hierarchies, CMS-level metadata control and content structured for indexing.
- Secure and scalable CMS architecture: a CMS that supports multi-country operations, structured content workflows for global and local teams, and independent updates without compromising brand integrity.
Results
The source reports outcomes qualitatively and gives no figures.
| Area | Outcome |
|---|---|
| Brand impact | Stronger enterprise-level credibility and trust, and consistent global brand representation |
| Performance | Faster page load times, improved usability and smoother navigation |
| User engagement | Easier access to content, improved on-site exploration and reduced friction throughout user journeys |
| Operational efficiency | Simplified content management for global and local teams, and a scalable structure supporting future growth |
Gallery
Questions we get asked
What did Tussle Digital do for CHG-MERIDIAN?
Tussle Digital transformed CHG-MERIDIAN's fragmented enterprise website into a scalable, multi-country digital platform. The work included an enterprise design system, UX, speed and performance optimisation, redesigned user journeys, mobile-first development, SEO-ready technical foundations and a secure, scalable CMS architecture. The platform supports global growth, local markets and long-term sustainability.
What problems did CHG-MERIDIAN's website have?
The site showed inconsistent layouts across regions, an outdated enterprise design, complex navigation, limited autonomy for local teams, inconsistent load times and mobile experience, and a weak technical SEO foundation that reduced discoverability across international markets. Together these weakened brand cohesion and made services hard to understand.
How does the new platform support global and local teams?
The CMS supports multi-country operations with structured content workflows for global and local teams. Local teams can make independent updates without compromising brand integrity, while a component-based design system keeps the experience consistent across countries. The CMS was built for operational efficiency and content scalability across markets.
What outcomes did the website transformation deliver?
Outcomes included stronger enterprise-level credibility and trust, consistent global brand representation, faster page loads, easier access to content, reduced friction in user journeys and simpler content management for global and local teams. The case study reports these qualitatively, without specific figures.
