Tussle Digital ran the email, LinkedIn and on-site marketing for Interclean's hospitality suite, which promoted the iClean App at an event stand. The campaign generated over 200 high-quality leads, with a 25% email open rate and a 15% click-through rate.
Challenge
Interclean wanted to promote the iClean App to event attendees. The campaign had to drive traffic to the event stand (12.419) and to landing pages, maximise engagement and generate leads and demo bookings.
Approach
How was the campaign planned?
The team held an initial meeting to understand Interclean's goals, target audience and key messages for the iClean App. It then built a strategy covering email campaigns, social media and on-site promotion. Interclean's marketing team approved the strategy.
What was set up before launch?
- LinkedIn Insight Tag and Google Analytics 4
- Lead gen forms and conversion tracking pixels
- Content for social media and email campaigns
- Landing pages with clear calls to action
- Defined target audience segments
What ran during the campaign?
- Email: personalised invitations featuring the iClean App's features and client success stories, with a call to action to book a demo.
- Ads: launched on LinkedIn and other platforms to drive traffic to the event stand and landing pages.
- Social media (LinkedIn): teasers about the app's features, client testimonials and event promotions, plus ad boosting aimed at the cleaning management and healthcare sectors.
- On-site promotion: an interactive stand with live demonstrations of real-time dashboard reporting, dynamic scheduling and visual training tools, plus brochures and flyers with QR codes for information and demo scheduling.
What happened after the event?
The team sent personalised follow-up emails offering more information and demo scheduling. It also reviewed lead conversion rates, engagement levels and social media interactions. Interclean's marketing team approved the final report and follow-up strategy.
Results
| Metric | Result |
|---|---|
| Email open rate | 25% |
| Email click-through rate | 15% |
| Leads generated | Over 200 high-quality leads, with increased demo bookings |
| Brand visibility | Notable increase in booth traffic and engagement |
| Market reception | Strong interest from European prospects |
| Audience | High levels of interaction and positive feedback |
Gallery
Questions we get asked
What results did the Interclean hospitality suite campaign deliver?
The campaign generated over 200 high-quality leads, with increased demo bookings. Emails achieved a 25% open rate and a 15% click-through rate. The team also reported a notable increase in booth traffic and engagement, strong interest from European prospects, and high levels of interaction and positive feedback.
What was the hospitality suite campaign promoting?
It promoted the iClean App at an event stand (12.419). The aim was to drive traffic to the stand and to landing pages, maximise engagement and lead generation, and encourage visitors to book a demo of the app's features. The strategy covered email campaigns, social media and on-site promotion.
How did Tussle Digital promote the stand on site?
The team designed an interactive stand with live demonstrations of real-time dashboard reporting, dynamic scheduling and visual training tools. It distributed brochures and flyers with QR codes so visitors could find information and schedule demos. Interclean's marketing team approved all on-site materials and the stand design.
What happened after the event?
The team sent personalised follow-up emails offering more information and demo scheduling. It also analysed lead conversion rates, engagement levels and social media interactions. Interclean's marketing team approved the final report and the follow-up strategy. The follow-up engaged potential attendees through these methods.
