Performance and SEO Executive
Location:
Opposite Cyber Hub, Udyog Vihar Phase V, Sector 19, Gurugram, Haryana 122016
About Tussle Digital:
Tussle Digital is a leading marketing and advertising agency that provides cutting-edge solutions to help brands thrive in today’s digital landscape. With over 80+ clients in Australia and now expanding into the Indian market, we specialize in digital marketing, creative advertising, SEO, social media management, and more. Our innovative strategies, combined with a dedicated team, have made us a trusted partner for businesses looking to boost their online presence and achieve meaningful results.
Position Overview:
We are seeking a dynamic and results-driven Performance and SEO Executive to join our team. This role is pivotal in driving our online presence, optimizing digital campaigns, and improving organic search performance. The ideal candidate will have a strong understanding of performance marketing strategies, advanced SEO practices, and data analytics to deliver measurable business growth.
Key Responsibilities:
Performance Marketing:
- Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
- Develop and implement strategies to improve customer acquisition, retention, and conversion rates.
- Manage budgets for paid media campaigns, ensuring maximum ROI.
- Conduct A/B testing on ad creatives, landing pages, and audience targeting to identify high-performing strategies.
- Monitor, analyze, and report on campaign performance, providing actionable insights to drive continuous improvement.
Search Engine Optimization (SEO):
- Perform comprehensive keyword research and develop SEO strategies to improve organic rankings and traffic.
- Optimize website content, structure, and metadata for search engines.
- Conduct regular technical SEO audits and collaborate with developers to resolve issues.
- Build and execute a content strategy that aligns with SEO goals, including blog posts, articles, and other formats.
- Monitor SEO performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs and adjust strategies accordingly.
Collaboration & Strategy:
- Work closely with content creators, designers, and developers to align campaigns with the overall brand strategy.
- Stay up-to-date with the latest trends in performance marketing, SEO, and industry best practices.
- Provide regular reports on key metrics and campaign results to stakeholders.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
- Proven experience in performance marketing, paid media, and SEO (3+ years preferred).
- Proficiency with tools such as Google Ads, Facebook Business Manager, Google Analytics, Ahrefs, SEMrush, and others.
- Strong analytical skills and the ability to interpret data to make data-driven decisions.
- Excellent written and verbal communication skills.
- Knowledge of HTML, CSS, and website content management systems (e.g., WordPress) is a plus.
Key Attributes:
- Results-oriented mindset with a focus on ROI.
- Creative thinker with a passion for problem-solving.
- Ability to manage multiple projects in a fast-paced environment.
- Strong organizational and time management skills.
What We Offer:
- Competitive salary and performance-based bonuses.
- Professional development opportunities.
- Flexible work environment with remote work options.
- A collaborative and innovative team culture.