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How Much Does a Good Website Cost in Australia in 2025?
Table of Contents
Overview
If you’re reading this, you really need a new website.
Your current site is looking a little old-fashioned, and a brand-new one might be just what you need to boost your online presence and attract more customers. Everyone else in your industry is stepping up their game, and you definitely don’t want to fall behind. If you are an Australian small business owner, then you might have been feeling the pinch when it comes to design, hosting, and development expenses for your website. Why do quality and good website still come with such a hefty price tag in 2024? In this blog, we will talk about the basics of a good website, types of websites, their costs, factors and much more.
Building blocks of a new website
Every website starts with two critical pieces: a domain name and web hosting.
1. Domain name
Choosing a good domain name is very important because it is part of your business identity. For example, JbHiFi.com.au and BarkeryDeluxeDogTreats.com are all domain names. Your domain name is your website’s online address and can be used as a professional email address. If you are not sure where to look for a unique domain name, check out the GoDaddy domain generator to find some available options that fit your business. Make sure your domain name is seo-friendly with zero symbols like @, #, $, %, &, *, +, =, etc., as they are not allowed in domain names. Only hyphens (-) are permitted as a special character, but their usage should be limited and strategic. In the end, your domain name should be easy so that it can get optimised.
2. Content management system (CMS)
If you don’t like coding or don’t want to hire a developer, you will need a content management system (CMS) like WordPress or a user-friendly website builder (there are plenty out there) like WordPress, Wix, Squarespace etc. WordPress.org being the most widely used CMS around the globe. It does, however get a lot trickier for those who are not prepared to get into the details. On the other hand, most easy website builders are quicker with no technical know-how required. Nowadays there are various AI powered Content management systems that has made the work much more easier for the people who has little to no knowledge. Examples includes Joomla, Drupal, Strapi, WooCommerce etc.
3. Web hosting
A website is actually made up of various files, and all those files need a place to live so that people can access them online. That’s where a web server comes in. Web hosting essentially means paying some company like GoDaddy to keep your website on their servers for you. Of course, you could host it yourself, but for most folks, that involves too much expense and technical expertise. So, it’s easier to rent space on a server managed by someone else. Reliable web hosting is vital because it ensures that your website is accessible on the internet. Without it, only you’d be able to see your site.
Are you looking for a professional website for your business?
Types of websites
There are three major types of websites: brochure websites, eCommerce sites, and custom bespoke websites.
1. Brochure website
A brochure website works as a digital version of a brochure. It simply lets people know what your business does and the products or services you offer. To rank high in search results for your business, you should optimise your web pages and keep posting new content regularly. The specific text, images, and videos you’ll need will depend on your business type and what your customers expect from your site. For simple websites, you might be able to do all the content creation yourself. For more complicated sites, it may be a good idea to hire someone to write the copy or hire an agency like us. It makes sense to outline what content you would require before choosing the type of site you would like to have. This would allow you to work out which of the options would best serve your needs. A brochure website is perfect for any small business that would like to generate leads online, such as consultants, freelancers, tradespeople, or B2B providers. This option works best for people who are not going to sell online and the person dealing with them is on a very tight budget.
2. E-commerce website
An eCommerce website is selling products and services online. If you also run a physical store, make sure to include your store hours, locations, and directions on the site. To set up an eCommerce website, you’ll need:
- A digital catalogue
- Payment gateways
- A shipping tool that’s integrated
- FAQs, your contact information, and your returns policy section
- A blog for constant fresh content generation
- An SSL certificate.
The cost of building an eCommerce site will vary based on what and how much you plan to sell.
3. Customised website
If you want a more customised fit, you are better off going for a hired web designer. A good web designer can practically create anything you like, but he will charge by the complexity level of your website. If your budget allows, going with a professional digital marketing option like us is a solid option. Whether it’s photos, video or even creative content, everything is on us. Some examples of a customised website are Nike, Tesla, Airbnb, Spotify and there a lot more.
How much does a website cost in Australia?
If you’re considering getting a website, the cost really depends on what kind of site you need.
1. Basic static business website: $5,000 approx
A small, static website that has few items or services should be fine. This kind of website is for information purposes alone, thus sharing information and providing visitors with ways to learn about your business and what it does while not intending to increase sales a lot.
2. Business strategy website: $10,000 approx
If you are a small business targeting the sale of your products via digital marketing, you would desire a website with a design for conversion purposes to turn visitors into customers. This usually costs more, as it attracts more traffic and sales inquiries.
3. E-commerce website: $25,000 approx
E-commerce sites usually have extra functionalities such as payment gateway integration, product database, and shopping cart, that can add some extra dollars to the design. You might want to include pop-ups that force customers to complete the purchase or give them recommendations to buy more stuff.
4. Custom enterprise website: $30,000+ approx
These are large, customized websites designed for bigger companies, often requiring integrations with backend systems, custom plugins, and advanced features such as client portals or specialized tools. Even if you have a good idea of what kind of website you want, the costs can vary a lot. There are several other factors that can influence the overall price of your website.
Factors of pricing
1. Page count
The more pages you have, the more content you need to create, which usually bumps up the web design costs. Your developer will have extra pages to work on, and your project manager will need to organise and link more content for SEO.
2. Custom vs. template design
While you can get free website templates from Wix and others, they’re usually pretty limited in terms of customisation, which can make your site look just like one of many others out there. When you hire a developer to build a custom site, they might focus on making it functional and fast rather than focusing on design that converts visitors. A professional designer can be pricier as they usually make designs that are better at converting visitors into customers.
3. Content creation
You can really cut costs on website design if you create your content. Just bear in mind, however, that professional writers will know how to do the tricks in persuasive techniques on creating appealing texts that could garner more sales inquiries, too, at a slightly higher price-from $300 to $500 a page.
4. Types of media
Using stock images may save on website design, but they would be less creative in your websites. A good graphic or web designer can recommend stock images on a package as simple as costing you $200 for 20 images. If you hire an original photographer or videographer, however, it costs as low as $100 up to $2,000.
5. SEO
Getting your website to rank higher on search engines to attract more visitors is an art and science. Two decades ago, one could launch a site and just wait for the traffic to roll in, but things are quite different in digital marketing today. Now, you need to optimise your content with the right keywords, so Google knows what your site is all about. You also need to organise your website and link your pages together so that search engine crawlers can easily navigate and categorise your content. And building authority through backlinks to your site is also important. Although SEO will result in a good return on investment because more visitors may mean more leads and sales, it also incurs the expense of employing competent SEO managers, which may range from $500 to $2,000 a month.
6. Additional functionality
If you want to have shopping carts for an e-commerce site or client portals for a service-based business, you often have to look for a platform that offers these options or hire a developer to create them for you. This can increase your web design expenses.
Wrapping up
A good website design and development is not something that happens overnight, so yeah, it can be pricey. But think of it instead as an investment rather than just an expense. You’re putting money into your website: you’ll end up with a website that is adaptable and able to grow along with your business. You might even save money down the line on maintenance; your customers will also get a top-notch experience.
