How To Use AI In Digital Marketing
ChatGPT and Google Gemini are in the mix. If you are not part of the buzz about artificial intelligence (AI) in digital marketing, then you are definitely missing out. AI has evolved from a wild idea to becoming a major player for digital marketers these days. It is now the powerhouse behind tailored ads, predictive analytics, enhanced customer experiences, and a whole lot more.
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From being a wild idea to a new best friend, AI has evolved and continues to be the unseen hand behind personalised ads, predictive analytics, better customer experience, and much more. So, let’s discover a bit more about artificial intelligence, its role in digital marketing, examples, discuss challenges and tools available for it.
What is AI in digital marketing?
AI is purely a gamechanger in digital marketing through its vibrant features regarding data collection, natural language processing, machine learning and data analysis towards enhanced and improved understanding of the customer’s needs as well as about automation of marketing activities and respective decisions.
One significant advantage of AI is that it can quickly go through massive chunks of data, and this would therefore give you insights into customer behaviour. You could therefore alter your approach based on what customers do and what they like. In addition, AI becomes smarter with time since it learns from feedback and new information. Artificial intelligence opens a world of possibilities for marketers to create more effective and personalized experiences. Customers get content relevant to them, triggered by their actions on a website, an ad, or a brand message.
But let’s not forget that AI is not a replacement for human jobs. Instead, it is a complement to what people do, and it also relies on human expertise to be used the best way possible.
How to use AI in digital marketing?
AI is revolutionizing the digital marketing world, making things easier and increasing productivity. Here’s how marketers are using AI.
1. Content Creation
You could whip up content in no time with tools like ChatGPT; from catchy email subject lines to full blog posts. Easy enough to personalise and churn out content, just doublecheck the AIgenerated stuff to keep it onbrand.
2. Chatbots
AIpowered chatbots are on the ball, offering quick support and improving customer experiences. They are also tuned to fit the mode of interaction, to predict what customers might need, and to answer their queries just like pros.
3. Customer Segmentation
AI takes the hassle out of customer segmentation by automatically sorting users based on their interests and behaviors, which helps in crafting targeted messages and making realtime tweaks.
4. SEO
AI is revolutionary for search engine optimization because it provides easy keyword research, trend detection and strategic optimization. Also, using natural language processing, it refines the voice and visual research outcomes.
5. PPC Advertising
AI amplifies PPC campaigns through the instant execution of keyword researches, bidding, and targeted optimization. Also, a prediction insight for optimizing advert placements and detecting fraud, will be provided by an AI.
6. Data Analytics
AI can go through millions of pieces of data in an eye blink, identifying patterns and predicting trends. This culminates in hyperpersonalisation, making marketing even more targeted.
7. Email Marketing
AI refines email marketing campaigns and personalises content, designs triggered workflows, A/B testing, and dynamic content, maximising engagement and conversion.
Examples of AI in digital marketing
You may wonder, “How does AI actually work in real life?” Let’s get into some practical examples of how major media companies are using AI in their digital marketing strategies.
1. Netflix
Well, if you are in the marketing game, you will understand that the third ingredient of marketing is reaching the right audience with the right message at the right time. In this regard, Netflix has nailed down the art by implementing AI.
How do they do it?
Netflix analyse past viewing habits to customise the artwork for movies or shows they recommend.
For example, if you love a particular actor or actress, they will be represented in the artwork of one of the suggested movies; that is, if they’re not featured in the artwork, you might just continue scrolling. Or maybe you are more of a comedy person than a romance person, and Netflix is going to change the artwork to show funny scenes as opposed to romantic scenes. The reason of doing this is to increase their conversion rate and improve user experience in their service.
2. Spotify
Spotify uses artificial intelligence to come to know a user’s music taste, podcast preferences, purchase history, location, and brand interactions.
Here, it creates a personal playlist and recommends it just for the user.
Such extensive content customisation has propelled streaming services and helped Spotify to be at first position in the list of streaming services. Additionally, Spotify also sends automated emailers with personalised recommendations automatically. All of this is done to create marketing messages and assets with a personalised touch that will appeal more to a targeted customer at the time of conversion.
AI Digital marketing tools
ChatGPT might be the most well-known generative AI, but there’s a ton of others truly making a difference to digital marketers every day. These tools do everything short of magic: from generating content to automating tasks, and from improving SEO to even working with design.
Let’s take a peek at some of the top AI tools out there.
1. OpusClip: Turns long videos into high-quality clips for TikTok, YouTube Shorts, and Instagram Reels to increase engagement on social media.
2. Perplexity: AI powered answer engine that provides real-time, precise answers for customer engagement and content creation.
3. Leonardo AI: Creates high-quality images, adds visual impact to marketing materials, and enhances creative projects.
4. Jasper: AI for marketing teams supports copywriting, creating content for business outcomes, workflow automation by Jasper.
5. Surfer SEO: Enables content creation, helping you research, write and optimise the articles for increasing higher search ranking.
6. Zapier: Streamlines Workflows across apps and businesses with more than 7,000 integrated apps through automation.
By using the above AI driven tools in marketing, such content creations, optimisation and automation happens in an efficient as well engaging manner.
Artificial intelligence is transforming the digital marketing world by automating tasks and making things easier. What it does mean is that real performance and meaningful outcomes still hinge on the skills of a dedicated agency. At Tussle Digital, we use AI as a great asset to further boost our strategies, but it’s our human insight, creativity, and tailored approach that really make the difference. AI may make things much smoother, but it certainly cannot tell a great story, build a real connection, or run a data-driven campaign like a human can. It is just the harmonisation of AI’s strengths with our marketing know-how that brings great results beyond what AI is capable of if it operated alone. So, take all the advantages of AI, but do not forget that teaming up with a talented agency is the key to explore your full potential in the digital world.
Reach out to us today and uplift your brand’s digital presence with Tussle Digital.