Partner with Tussle Digital to deliver 10x Outcomes.
We specialise in supporting small &medium marketing teams to fill their skills gaps, on demand, to deliver 10x outcomes. This is done at a cost of less than 1 resource.
Digital Strategists
Developers
Social Media Managers
Content Writers
SEO Specialists
Performance Marketers
Graphic Designers
Video Editors
Now let’s get into the how and what
Key Milestones in Our Collaboration with Interclean
Phase 1: Strategy Session with Client
Description: Initial meeting to understand goals, target audience, and key messages for the iClean App. Secured initial approvals from marketing managers to ensure a smooth workflow.
Phase 2: Strategy Development
Description: Developed a comprehensive marketing strategy including email campaigns, social media, and on-site promotion. Strategy focused on maximizing engagement and lead generation.
Approval: Strategy was approved by Interclean’s marketing team.
Phase 3: Asset Setup
Description:
- Implemented LinkedIn Insight Tag and Google Analytics 4.
- Created Lead Gen Forms and conversion tracking pixels.
- Developed high-quality content for social media and email campaigns.
- Set up landing pages with engaging visuals and clear calls-to-action.
- Defined target audience segments.
Approval: All creative assets and landing pages were reviewed and approved by the marketing team.
Phase 4: Email Campaign and Ads
Description:
- Launched the email campaign with personalised invitations featuring the iClean App’s features, client success stories, and a call-to-action to book a demo.
- Concurrently, the ads were launched on LinkedIn and other platforms to drive traffic to the event stand and landing pages.
- Metrics: Achieved a 25% open rate and a 15% click-through rate for emails.
Approval: All email content and ad strategies were approved before execution.
Phase 5: Social Media Campaign
Description: Officially launched the marketing campaign with:
- Platform: LinkedIn
- Content Included: Teasers about the app’s features, client testimonials, and event promotions.
- Ad Boosting: Targeted ads to reach a broader audience in the cleaning management and healthcare sectors.
Approval: All email content and ad strategies were approved before execution.
Campaign Glimpse
Phase 6: On-Site Promotion
Description:
- Stand Design: Created an engaging stand (12.419) with interactive displays and live demonstrations.
- Brochures and Flyers: Distributed with QR codes for easy access to information and demo scheduling.
- Live Demos: Showcased real-time dashboard reporting, dynamic scheduling, and visual training tools.
Approval: All on-site materials and stand design were approved.
Phase 7: Post-Event Follow-Up
Description: Engaged potential attendees through various methods:
- Follow-Up Emails: Reached out to leads with personalised follow-up emails offering additional information and demo scheduling.
- Analytics Review: Analysed lead conversion rates, engagement levels, and social media interactions.
Approval: Final report and follow-up strategies received approval from the marketing team.
Results to feel good about
Increased Brand Visibility
Notable increase in booth traffic and engagement.
Positive Market Reception
Strong interest from European prospects.
Engaged Audience
High levels of interaction and positive feedback.
Successful Lead Generation
Over 200 high-quality leads generated, with increased demo bookings.
Email Insights
Google Analytics
Partner with Tussle Digital for innovative, data-driven strategies and impactful results. Let us help you achieve success with out-of-the-box ideas and solutions.
Do you have a project in your mind?
- PO Box 148, Moorebank, NSW 1875
- 1300 906 954