Partner with Tussle Digital to deliver 10x Outcomes.
We specialise in supporting small & medium marketing teams to fill their skills gaps, on demand, to deliver 10x outcomes.
This is done at a cost of less than 1 resource.
Digital Strategists
Developers
Social Media Managers
Content Writers
SEO Specialists
Performance Marketers
Graphic Designers
Video Editors
Now let’s get into the how and what
Key Milestones in Our Collaboration with Interclean
Phase 1: Strategy Session with Client
Description: Conducted a comprehensive meeting with Interclean’s marketing team to gather insights and establish campaign objectives for the iClean 2024 Conference. Key discussion points included:
- Goals: Increase conference registrations, boost attendee engagement, and elevate brand visibility.
- Target Audience: Environmental services managers, infection control professionals, and healthcare cleaning teams.
- Key Messages: Emphasise cutting-edge cleaning technologies, industry best practices, and networking opportunities.
Key Detail: Secured initial approvals for the campaign approach, ensuring alignment with Interclean’s vision and a smooth workflow for subsequent phases.
Phase 2: Resource Allocation
Description: Allocated necessary resources for the campaign’s execution, which includes:
- LinkedIn & Facebook Ads: Crafted targeted ads aimed at professionals in the healthcare cleaning sector, segmented by job roles, industry, and location.
- Google Ads: Utilized keyword-focused ads to capture search intent related to healthcare cleaning and infection control.
- SEO: Implemented on-page and off-page SEO strategies to enhance the conference website’s search engine ranking.
- Content Writing: Created compelling ad copies, blog posts, and email content.
- Graphic Designing: Developed visual assets, including ad creatives and social media graphics.
- Web Development: Created compelling ad copies, blog posts, and email content.Developed and maintained the conference landing page and website enhancements.
- Cross-Platform Retargeting: Employed strategies to re-engage users who interacted with the conference website.
- Email Outreach: Designed personalised email campaigns to reach potential attendees.
Approval: Strategy was reviewed and approved by Interclean’s marketing team, confirming alignment with conference objectives and target audience.
Phase 3: Asset Setup
Description: Completed the setup of essential marketing assets:
- LinkedIn Insight Tag & Google Analytics 4:Implemented for tracking user interactions and campaign performance metrics.
- Lead Gen Forms & Conversion Tracking Pixels: Created to streamline lead capture and measure conversions.
- Ad Content Development: Produced high-quality ad creatives featuring engaging visuals and clear messaging.
- Audience Segmentation: Defined target audience segments based on demographics, job roles, and interests.
- Landing Page Creation: Designed and developed a dedicated landing page for the conference with engaging content, clear CTAs, and integrated tracking.
Approval: All assets, including creative content and technical implementations, were reviewed and approved by Interclean’s marketing team to ensure they met campaign requirements.
Phase 4: Campaign Launch
Description: Officially launched the marketing campaign with:
- LinkedIn & Facebook Ads: Initiated with A/B testing to determine the most effective ad variations.
- Google Ads Campaigns: Targeted specific keywords to attract relevant search traffic.
- Retargeting Strategies: Implemented to re-engage previous website visitors and drive conversions.
- Landing Page Promotion: Landing Page Promotion
Approval: Ensured all campaign elements were thoroughly reviewed and approved before launch to maintain quality and consistency.
Phase 5: Monitoring and Optimisation
Description: Conducted ongoing monitoring and optimisation of the campaigns:
- Analytics Tracking: Utilised Google Analytics and platform-specific insights to track user behavior and ad performance.
- Ad Optimisation: Adjusted bids, targeting parameters, and ad creatives based on performance data to maximize ROI.
- SEO Enhancements: Continued optimisation efforts to improve website traffic and search rankings.
Approval: Regular performance updates and optimisation strategies were reviewed and approved by Interclean’s marketing team to ensure ongoing alignment with campaign goals.
Phase 6: Human Contact & Sales Journey
Description: Engaged potential attendees through various methods:
- Direct Contact: Personalised outreach to high-potential leads to encourage registration..
- Live Q&A Sessions: Hosted interactive sessions with conference speakers to address attendee questions and build excitement.
- Pre-Event Webinars: Conducted webinars to provide a preview of conference content and foster community engagement.
Approval: All communication strategies and outreach materials were reviewed and approved by Interclean’s marketing managers to ensure effectiveness.
Phase 7: Final Push and Event Promotion
Description: Implemented final promotional efforts:
- Exclusive Early Bird Offers: Promoted discounts to drive last-minute registrations and create urgency.
- VIP Invitations: Sent personalised invitations to industry influencers and key figures.
- Website Enhancements: Added interactive features, such as live chat support, to improve user experience.
- Email Drip Campaign: Sent a series of reminder emails to keep potential attendees engaged and encourage final registrations.
Approval: Final promotional materials and offers were reviewed and approved by Interclean’s marketing team to ensure consistency and quality.
Phase 8: Post-Campaign Analysis
Description: Conducted a comprehensive analysis of the campaign results:
- Early Bird Registrations: Achieved a 25% increase compared to the previous year.
- Engagement Rates: Boosted by 40% through targeted ad campaigns and interactive content.
- Organic Traffic: Increased by 30% due to effective SEO strategies.
- Conversion Rates: Achieved a 12% increase in conversions through retargeting efforts.
Approval: Final results report was reviewed and approved by Interclean’s marketing team, confirming the campaign’s success and impact.
Partner with Tussle Digital for innovative, data-driven strategies and impactful results. Let us help you achieve success with out-of-the-box ideas and solutions.
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- PO Box 148, Moorebank, NSW 1875
- 1300 906 954