How Does Storytelling Apply to Marketing?

Storytelling is considered to be an integral part of the most successful marketing campaigns as it sets vibrant brands apart from simple businesses. It is a valuable tool for all marketers to have in their tool belts, and it's the heart of inbound marketing. Storytelling is the creation of a narrative around an idea or product. It includes developing relatable characters, fascinating plotlines, contradicting points of view, and emotional impact.

The idea behind storytelling in marketing is simple: rather than simply documenting features or accomplishments, tell a story about how your product or service has positively influenced a person, a group of people, or society at large.

On top of this, it provides an important cognitive dimension by building consumer awareness while simultaneously activating memories and reviving interest in prospective customers. It has the power to fuel curiosity so that your brand stays top-of-mind when making decisions.

According to Fast Company, “When reading straight data, only the language parts of our brains work to decode the meaning. But when we read a story, not only do the language parts of our brains light up, but any other part of the brain that we would use if we were experiencing what we’re reading about becomes activated as well.”

So we can comprehend that Consumers don’t want to be sold or swamped by facts about your brand – they want a true, significant connection. So, what makes an amazing story that breathes life into your next marketing campaign?

How to incorporate storytelling into your Marketing? 

Here are some pointers you should consider when trying to compose an engaging story about your brand:

1. Brand Story: If you’re uncertain where to start, try starting with the basics of brand establishment. Explain your brand story by describing what your brand is, what it stands for, and why it exists. You should make a story that is authentic, compelling, and easy to understand.
2. View your customers as the heroes: So often, marketers try to make their brand the hero, but this can come across as too sales-y. So, put your consumers and the issues they need to have solved at the centre of your description, then explain their challenges and inspirations. This will help you prepare a clear story that resonates with your target audience.
3. Clearly define your marketing channels: To be useful, your brand story requires to be communicated across numerous channels. While some channels may be reasonably suited for long-form content, like websites and videos, on the other hand, short-form content is agreeably suited for social media platforms, email marketing, and advertising.
4. Consistency is key: To support your brand story, keep the message consistentacross all channels and touchpoints. Not only will this make you brand message clear, but it will help create brand recognition.
5. Make it visual: Consumers love a substantial visual. Pull them into your story using interesting and exciting creativity to support your overall narrative and strengthen your message.

As per Headstream, If people love a brand story, 55% are more likely to buy the product in future, 44% will share the story, and 15% will buy the product immediately.

Grow your brand presence via storytelling

Brand storytelling will help your business stand head and shoulders above all of your competitors. But what if you have never tried to tell stories as part of your content strategy?

That’s where Tussle Digital comes in – we know how to construct and tell a narrative, and we have successfully used it to help elevate clients with small followings and help them to become outstanding leaders in their field.

Do you also want to revamp your marketing strategy and tap into the potential of storytelling for your business? Contact us!